These sorts of brand associations die hard. Particularly with products, such as dishwasher suds, that we?re not inclined to spend much time thinking about. ?This is a sleepy category,? says John Paquin of the advertising firm Euro RSCG. Paquin handles the account for the Finish dish detergent brand?a competitor to Cascade. ?People shop on autopilot. You buy what your mother bought, what your grandmother bought. You put it in the dishwasher, you shut the door, it?s out of your mind.?
Source: http://feeds.slate.com/click.phdo?i=ba34690cd7a0a187e7e110da917a1a08
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